饾棙饾槂饾棽饾椏 饾槃饾椉饾椈饾棻饾棽饾椏饾棽饾棻 饾椂饾棾 饾棜饾棧饾棫 饾棸饾椉饾槀饾椆饾棻 "饾椉饾槀饾榿-饾棸饾椏饾棽饾棶饾榿饾椂饾槂饾椂饾榿饾槅" 饾槅饾椉饾槀?
Well, some researchers at The Wharton School had the same question and decided to put GPT-4 to the test against MBA students in a brainstorming showdown.
饾棫饾椀饾棽 饾椇饾椂饾榾饾榾饾椂饾椉饾椈: generate diverse, innovative ideas for new products targeting college students, under $50.
饾棫饾椀饾棽 饾棽饾槄饾椊饾棽饾椏饾椂饾椇饾棽饾椈饾榿: the researchers played around with prompts, trying everything from minimal guidance to Chain of Thought (CoT) instructions and even asking GPT-4 to channel its inner Steve Jobs.
饾棫饾椀饾棽 饾槂饾棽饾椏饾棻饾椂饾棸饾榿: Without clever prompting, GPT-4's ideas tended to be more of the same flavor. But with some strategic nudging鈥攅specially the CoT approach鈥攖he AI's idea diversity got impressively close to human levels.
饾棖饾椉饾椈饾棸饾椆饾槀饾榾饾椂饾椉饾椈: AI can be a powerhouse for tactical work, but it still needs that human spark to guide it towards true innovation.
Do you think that in the near future AI will make us obsolete also in terms of creativity?
Link to the full study - https://deliverypdf.ssrn.com/
